Robinhood Platinum Card adds complimentary Function health membership for eligible cardholders
AUSTIN, Texas, July 22. Robinhood's Platinum Card now bundles a complimentary Function membership for eligible cardholders, the company disclosed, adding a long-term health benefit to a card already built around financial account access. The release frames the move as part of a broader shift in how Americans think about investing in their future.
Key takeaways
- Robinhood's premium Platinum Card now includes a complimentary Function health membership for eligible cardholders at no extra cost.
- The company announced the benefit from Austin, Texas on July 22, 2026.
- Robinhood placed the Function health membership in the same tier as the card's financial tools like stock positions, bank balances, and transaction records.
- Robinhood framed the benefit around a growing tendency among Americans to treat long-term health the same way they treat financial investment.
- The release did not disclose the membership's dollar value, the size of the eligible cardholder base, the eligibility criteria, or an enrollment timeline.
AUSTIN, Texas, July 22. Robinhood's Platinum Card now bundles a complimentary Function membership for eligible cardholders, the company disclosed, adding a long-term health benefit to a card already built around financial account access. The release frames the move as part of a broader shift in how Americans think about investing in their future.
Function membership as a core card benefit
Robinhood said eligible Platinum Card holders receive access to Function at no extra cost. Function provides health membership services. The card already gives users mobile access to stock positions, bank balances, and transaction records. The company is placing health data in the same tier as those financial tools.
Robinhood did not disclose the dollar value of the Function membership in the release, the size of the eligible cardholder base, or the criteria that determine eligibility. No enrollment timeline was given.
The consumer argument behind the launch
Robinhood tied the benefit to what it described as a growing tendency among Americans to think about long-term health the same way they think about financial investment. That framing positions Function as an asset-tracking tool, not a standard rewards add-on.
The Platinum Card is Robinhood's premium card offering. The company made the announcement from Austin, Texas on July 22, 2026. The initial release included no additional detail on benefit rollout or cardholder eligibility thresholds.