Google adds private hosting for AI-built apps to Play Store

Google is introducing a feature in the Play Store that allows users to privately host and share applications built with AI. This development follows the expansion of the Ask Play interface and the launch of a new game recommendation tool called Game Finder. The company has been integrating artificial intelligence into its app distribution platform, moving from basic chatbot capabilities to more complex discovery and hosting features.

Ask Play, which Google rolled out in 2025, initially functioned as a small chatbot on individual app and game listings. Users could type questions or select suggested queries to get information about specific titles. Starting today, this feature expands to serve as a general search tool for the entire store. When users ask questions, the system generates recommendations that may include detailed comparison charts. Google stated that Gemini will roll out a similar capability in the near future.

The second major announcement focuses on gaming through the new Game Finder feature. This tool utilizes usage data collected by Google’s app platform over several years. The data reflects how 1.2 billion people play games on Android. Game Finder builds a user profile labeled Gamer DNA and matches users with other players who have similar profiles. These updates represent a significant shift in how Google uses AI to manage app discovery and user interaction within its ecosystem.