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A North American insurtech platform serving insurance brokers, carriers and service providers reported a 135% surge in lead submissions following a conversion-focused website redesign, the Miami-based company announced June 30.
The gains came despite the company already holding strong organic search rankings — a split that pointed to the site's structure, not its visibility, as the bottleneck.
The company's pre-redesign website had accumulated meaningful search presence, but that visibility was not producing leads at a rate commensurate with inbound traffic.
The diagnosis, according to the announcement, centered on navigation that was dense and organized around products rather than the needs of prospective buyers — a layout that made it harder for brokers, carriers and service providers to find relevant information and take action.
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