Sony Pictures drops Jumanji: Open World trailer after San Diego Comic-Con, with Kasdan back as director
Sony Pictures released the trailer for "Jumanji: Open World" after San Diego Comic-Con concluded last weekend, choosing to launch the campaign for director Jake Kasdan's sequel outside the convention's crowded announcement window.
Key takeaways
- Sony Pictures released the trailer for "Jumanji: Open World" after San Diego Comic-Con ended rather than during the convention.
- Jake Kasdan returns to direct, marking his third Jumanji entry following his 2019 film "Jumanji: The Next Level."
- The Jumanji franchise traces back to a 1995 film starring the late Robin Williams, based on Chris Van Allsburg's 1981 children's book.
- "Zathura" (2005) was a standalone spinoff drawn from a separate Van Allsburg book and fell well short of the original Jumanji's box office.
- Sony chose to release the trailer in a quieter news cycle to avoid competing with other studios' Comic-Con weekend announcements.
Sony Pictures released the trailer for "Jumanji: Open World" after San Diego Comic-Con concluded last weekend, choosing to launch the campaign for director Jake Kasdan's sequel outside the convention's crowded announcement window.