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Motorola Cuts Moto Tag 2 Price to $19.99 at Launch, Undercutting Android Tracker Market

Motorola is offering the Moto Tag 2 Bluetooth tracker for $19.99 through its own website — a $10 reduction from the device's $29.99 list price — in what the company is billing as a limited-time launch promotion. The four-pack is similarly discounted to $69.99 from $99.99. Only the "Laurel Oak" color option is available at the promotional price; the "Arabesque" variant is not included.

By Corinne Ashford2 min readGOOGLAAPL
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Key takeaways

  • Motorola is selling the Moto Tag 2 Bluetooth tracker for $19.99, a $10 cut from its $29.99 list price, as a limited-time launch promotion on its website.
  • The four-pack is discounted to $69.99 from $99.99, working out to $17.50 per unit, but only the 'Laurel Oak' color qualifies for the promotional pricing.
  • The Moto Tag 2, announced at CES 2026 and now shipping in the US, adds ultra-wideband sensing, carries an IP68 rating, and runs on a replaceable CR2032 battery lasting up to 600 days.
  • The tracker connects to Google's Find Hub network, making it compatible with the broader Android ecosystem rather than a proprietary platform.
  • At $19.99 during the promotion, the Moto Tag 2 positions itself at the lower end of the Android tracker market.

Motorola is offering the Moto Tag 2 Bluetooth tracker for $19.99 through its own website — a $10 reduction from the device's $29.99 list price — in what the company is billing as a limited-time launch promotion. The four-pack is similarly discounted to $69.99 from $99.99. Only the "Laurel Oak" color option is available at the promotional price; the "Arabesque" variant is not included.

What the Moto Tag 2 Offers

The Moto Tag 2, announced at CES 2026 and now shipping in the United States, is a Bluetooth tracker that adds ultra-wideband sensing over its predecessor for more precise location accuracy. It carries an IP68 water and dust resistance rating and runs on a user-replaceable CR2032 coin battery with a stated life of up to 600 days — a meaningful jump in longevity for a device category where battery management is a recurring consumer complaint.

The tracker connects to Google's Find Hub network, making it compatible with the broader Android device ecosystem rather than a proprietary platform. That network integration is a significant selling point for Android users, who have historically had fewer native tracking options than Apple device owners relying on the AirTag and Find My network.

Hardware and Configurable Features

The Moto Tag 2 includes a built-in speaker rated at up to 77 decibels to help users locate the physical tag. A programmable button on the device can be configured through the Moto Tag app to perform several functions: locating a nearby phone, triggering the phone's camera shutter, or other user-defined actions.

Pricing Context

At $19.99 per unit during the promotional window, the Moto Tag 2 positions itself at the lower end of the Android tracker market. The discount applies to the single-pack purchase; the four-pack reduction from $99.99 to $69.99 works out to $17.50 per unit. Motorola has not disclosed how long the promotional pricing will remain in effect. Shoppers seeking the "Arabesque" color will need to pay the standard $29.99 price when it becomes available.

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Frequently asked

How much does the Moto Tag 2 cost during the launch promotion?

It is $19.99 for a single unit, down from the $29.99 list price, and $69.99 for a four-pack, down from $99.99.

Which color is eligible for the discounted price?

Only the 'Laurel Oak' color is available at the promotional price; the 'Arabesque' variant will cost the standard $29.99 when it becomes available.

What tracking network does the Moto Tag 2 use?

It connects to Google's Find Hub network, making it compatible with the broader Android device ecosystem.

What are the Moto Tag 2's key hardware features?

It adds ultra-wideband sensing for more precise location, has an IP68 water and dust resistance rating, a replaceable CR2032 battery rated up to 600 days, a built-in speaker up to 77 decibels, and a programmable button.

How long will the promotional pricing last?

Motorola has not disclosed how long the promotional pricing will remain in effect, describing it only as a limited-time launch promotion.