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Klaviyo acquires Elias Torres' agency and names him chief product officer

Aug. 5. Klaviyo acquired the agency of serial entrepreneur Elias Torres and appointed him chief product officer, the e-commerce company said. Torres will lead Klaviyo's AI agents work in the new role.

By Julian Merrick2 min read
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Key takeaways

  • Klaviyo acquired the agency of serial entrepreneur Elias Torres and named him chief product officer.
  • In the CPO role, Torres will lead and oversee Klaviyo's AI agents work.
  • Klaviyo described the deal as a full-circle reunion among tech founders, pointing to prior ties with its leadership.
  • Klaviyo did not disclose the purchase terms or name the acquired agency.
  • The acquisition of Torres' agency preceded his appointment to the CPO role.

Aug. 5. Klaviyo acquired the agency of serial entrepreneur Elias Torres and appointed him chief product officer, the e-commerce company said. Torres will lead Klaviyo's AI agents work in the new role.

The acquisition

Klaviyo described the deal as a full-circle reunion among tech founders, a characterization that points to prior ties between Torres and the company's leadership. Klaviyo did not disclose purchase terms or name the acquired agency.

Torres is a serial entrepreneur. The acquisition of his agency preceded his appointment to the CPO role.

Torres' mandate

As chief product officer, Torres will oversee AI agents, the product area Klaviyo formally assigned to him. The title places him at the head of the company's product function. Klaviyo's announcement tied the hire directly to that specific product category rather than to a broader leadership remit.

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Frequently asked

Who is Elias Torres and what is his new role at Klaviyo?

Elias Torres is a serial entrepreneur whose agency Klaviyo acquired, and he was appointed Klaviyo's chief product officer.

What will Torres be responsible for as chief product officer?

He will head the company's product function and specifically oversee Klaviyo's AI agents work.

Did Klaviyo reveal how much it paid or which agency it bought?

No, Klaviyo did not disclose the purchase terms or name the acquired agency.

How did Klaviyo characterize the acquisition?

Klaviyo described the deal as a full-circle reunion among tech founders, a characterization pointing to prior ties between Torres and the company's leadership.