Updated Jun 25, 2026
/Bitcoin Drops to $58K as PCE Inflation Hits Three-Year High, Crypto Liquidations Reach $600 Million in an Hour/Apple Raises Mac Prices on Memory Chip Costs; Pre-Hike Inventory at Major Retailers Selling at Up to $800 Off New MSRP/Micron Revenue More Than Quadruples to $41.46 Billion as Shares Surge Then Retreat/MSCI Chief Says South Korea's Top-Performing Stock Market Still Falls Short of Developed Status/Democrats Launch "Kitchen Table Project" to Bridge Gap Between Strong Data and Household Squeeze/Micron Stock Surges More Than 16% in Premarket After Revenue Quadruples to $41.46 Billion/Bitcoin Drops to $58K as PCE Inflation Hits Three-Year High, Crypto Liquidations Reach $600 Million in an Hour/Apple Raises Mac Prices on Memory Chip Costs; Pre-Hike Inventory at Major Retailers Selling at Up to $800 Off New MSRP/Micron Revenue More Than Quadruples to $41.46 Billion as Shares Surge Then Retreat/MSCI Chief Says South Korea's Top-Performing Stock Market Still Falls Short of Developed Status/Democrats Launch "Kitchen Table Project" to Bridge Gap Between Strong Data and Household Squeeze/Micron Stock Surges More Than 16% in Premarket After Revenue Quadruples to $41.46 Billion
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Apple Raises Mac Prices on Memory Chip Costs; Pre-Hike Inventory at Major Retailers Selling at Up to $800 Off New MSRP

Apple raised prices across its Mac and iPad lineup, citing rising memory chip costs, in a move that landed during Amazon Prime Day. Inventory at Amazon, Best Buy, and Costco is still tagged at pre-hike levels — producing gaps of $110 to $800 below Apple's revised retail figures — and none of the three chains has announced a timeline for resetting their pricing.

By Marcus Cole2 min read
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Apple raised prices across its Mac and iPad lineup, citing rising memory chip costs, in a move that landed during Amazon Prime Day. Inventory at Amazon, Best Buy, and Costco is still tagged at pre-hike levels — producing gaps of $110 to $800 below Apple's revised retail figures — and none of the three chains has announced a timeline for resetting their pricing.

Retail Stock Has Not Yet Caught Up to Apple's New Price Sheet

The sharpest visible gap is in the MacBook Air. Apple's 13-inch M5 model, which previously started at $1,099, is on sale at $949 at Amazon, Best Buy, and Costco; Apple's updated price for that machine is $1,299, leaving a $350 spread. The 15-inch M5 Air is $1,149 at all three retailers against a new MSRP of $1,499 — the same $350 gap.

At the entry level, the MacBook Neo — Apple's most affordable laptop — is $589.99 in its base 256GB configuration at Amazon and Costco, versus a new base price of $699, a $110 difference. The 512GB Neo with Touch ID is $689.99 at both retailers, $110 below its revised $799 MSRP.

MacBook Pro: Larger Discounts as Specs Rise

The base 14-inch MacBook Pro with an M5 chip, 16GB of RAM, and 1TB of storage is $1,549 at Best Buy and $1,599 at Amazon, against a new MSRP of $1,999.

Higher-end configurations carry wider spreads. The 14-inch MacBook Pro with an M5 Pro chip, 24GB of RAM, and 1TB of storage is $2,034 at Amazon — $465 below the new $2,499 retail price. The 16-inch M5 Pro version is $2,494 at Amazon, $505 off the new $2,999 tag. The 14-inch M5 Max model with 36GB of RAM and 2TB of storage is $3,299.99 at Amazon, $800 below Apple's revised $4,099 MSRP. The 16-inch M5 Max version is $3,649 at Amazon, $750 off the new $4,399 price.

iMac Caught in the Same Transition

Apple's M4 iMac is straddling old and new pricing. The base 8-core M4 model with 16GB of memory and 256GB of storage is $1,149 at Amazon, Best Buy, and Costco — $350 below the new $1,499 starting price, which Apple raised from $1,299. The 10-core M4 iMac with four Thunderbolt 4 ports is $1,349 at Best Buy and Costco, $350 off its new price.

No retailer has announced a deadline for aligning Mac pricing to Apple's new structure. There is no guarantee current sale prices will hold once those adjustments roll through.

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Key takeaways

Frequently asked

Why did Apple raise prices on Macs and iPads?

Apple cited rising memory chip costs as the reason for the price increases across its Mac and iPad lineup.

Which retailers still have pre-hike pricing?

Amazon, Best Buy, and Costco still have inventory tagged at pre-hike levels, with none announcing a timeline for resetting prices.

How much can shoppers save on the MacBook Air right now?

The 13-inch M5 Air is $949 (vs. a new $1,299 MSRP) and the 15-inch M5 Air is $1,149 (vs. $1,499), each a $350 saving, at all three retailers.

What is the biggest discount available?

The 14-inch M5 Max MacBook Pro with 36GB of RAM and 2TB of storage is $3,299.99 at Amazon, $800 below Apple's revised $4,099 MSRP.

Will these sale prices last?

There is no guarantee; no retailer has announced a deadline for aligning to Apple's new pricing, and current sale prices may not hold once adjustments roll through.