Updated Jul 28, 2026
/Amazon Fire TV Stick 4K Max and 4K Plus drop to all-time lows at Best Buy and Target/New York AG warns CLARITY Act could weaken state crypto enforcement/Kalshi traders expect Kevin Warsh to cite supply shock at this week's Fed press conference/Bitmine adds nearly 10,000 ETH in a week, total holdings reach 5.79 million/SmartKem extends third Ferrox bridge loan at $4.5 million, takes $400,000 origination fee/Morgan Stanley lifts July ISM Manufacturing PMI forecast to 53.8/Amazon Fire TV Stick 4K Max and 4K Plus drop to all-time lows at Best Buy and Target/New York AG warns CLARITY Act could weaken state crypto enforcement/Kalshi traders expect Kevin Warsh to cite supply shock at this week's Fed press conference/Bitmine adds nearly 10,000 ETH in a week, total holdings reach 5.79 million/SmartKem extends third Ferrox bridge loan at $4.5 million, takes $400,000 origination fee/Morgan Stanley lifts July ISM Manufacturing PMI forecast to 53.8

Amazon Fire TV Stick 4K Max and 4K Plus drop to all-time lows at Best Buy and Target

NEW YORK, July 28. Amazon's Fire TV Stick 4K Max is on sale for $34.99 at Best Buy and Target, $25 off its $59.99 list price, matching its lowest price to date. The Fire TV Stick 4K Plus is available at the same two retailers for $24.99, also $25 below its $49.99 retail price, at its own lowest price to date.

By Elias Vance2 min read
Share

NEW YORK, July 28. Amazon's Fire TV Stick 4K Max is on sale for $34.99 at Best Buy and Target, $25 off its $59.99 list price, matching its lowest price to date. The Fire TV Stick 4K Plus is available at the same two retailers for $24.99, also $25 below its $49.99 retail price, at its own lowest price to date.

What separates the Max from the Plus

The 4K Max carries 16GB of internal storage and a Wi-Fi 6E radio, while the 4K Plus ships with less storage and Wi-Fi 6. The Max is the only model in the lineup that supports the Fire TV Ambient Experience, which turns the television into a display that shows artwork and Alexa widgets such as calendar entries and sticky notes when no content is playing.

Both devices support Dolby Vision and HDR10 Plus for video. Dolby Atmos audio works on compatible sound systems. Both run Amazon's updated Fire TV interface, which pulls recommendations from across a user's streaming subscriptions and organizes content into dedicated hubs for TV shows, sports, and other categories. Users can pin up to 20 apps.

Alexa Plus and smart home controls

Each stick includes Alexa Plus integration. Users can launch content from specific streaming services or search for particular scenes by voice. Alexa can also control compatible smart home devices and display a live feed from connected Ring cameras on the television.

Three additional deals in the same report

Anker's Zolo Power Bank, a 10,000mAh unit with 30W output and a built-in 5.4-inch cable that doubles as a carrying hook, is $21.99 at Amazon and directly from Anker using the code WS7DV2RPFIPT, matching the power bank's best price of the year.

The Eufy Robot Vacuum Omni C20 is $329.99 from Eufy with the code WS24T2280, or $339.99 at Amazon. The Eufy price is $370 off standard retail, according to the listing. The device delivers 7,000Pa of suction and can automatically empty its dustbin, wash and dry its mop pads, and refill its water tank.

The Xgimi Elfin Flip Laser projector is $719.10 at Amazon, its first discount, down $80 from list. The 1080p unit uses a triple-laser light source rated at 1,600 ISO lumens. Its predecessor, the Elfin Flip Plus, topped out at 500 ISO lumens. The projector supports HDR10 and runs Google TV, allowing users to beam content from a phone via Google Cast.

Related reading

Key takeaways

Frequently asked

How much are the Fire TV Stick 4K Max and 4K Plus on sale for?

The 4K Max is $34.99 (down from $59.99) and the 4K Plus is $24.99 (down from $49.99), both at Best Buy and Target and each $25 off list price.

What is the main difference between the 4K Max and the 4K Plus?

The 4K Max has 16GB of storage and Wi-Fi 6E and is the only model supporting the Fire TV Ambient Experience, while the 4K Plus has less storage and Wi-Fi 6.

What is the Fire TV Ambient Experience?

It turns the television into a display showing artwork and Alexa widgets such as calendar entries and sticky notes when no content is playing.

What can Alexa Plus do on these Fire TV Sticks?

Users can launch content or search for specific scenes by voice, control compatible smart home devices, and display a live feed from connected Ring cameras on the television.

What other deals are included in the same report?

The report covers the Anker Zolo Power Bank at $21.99, the Eufy Robot Vacuum Omni C20 at $329.99, and the Xgimi Elfin Flip Laser projector at $719.10.