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Klaviyo acquired the agency of serial entrepreneur Elias Torres and appointed him chief product officer, the e-commerce company said. Torres will lead Klaviyo's AI agents work in the new role.
The acquisition Klaviyo described the deal as a full-circle reunion among tech founders, a characterization that points to prior ties between Torres and the company's leadership.
Klaviyo did not disclose purchase terms or name the acquired agency. Torres is a serial entrepreneur. The acquisition of his agency preceded his appointment to the CPO role.
Torres' mandate As chief product officer, Torres will oversee AI agents, the product area Klaviyo formally assigned to him. The title places him at the head of the company's product function.
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