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SoFi Technologies (SOFI) crossed 200,000 paid subscribers for its SoFi Plus membership tier in the first full quarter since relaunch, generating more than $24 million in annualized revenue, the company reported.
Chief Executive Anthony Noto told analysts he expects that count to reach 1 million members and $120 million in annual revenue within roughly twelve months.
SoFi Plus drives cross-sell acceleration SoFi relaunched the paid membership program at the start of the second quarter of 2026, bundling perks including a 4.5% interest rate on SoFi Money accounts and a 1% match on SoFi Invest contributions.
About 85% of new Plus subscribers were already SoFi customers, according to Noto. A quarter of those members went on to open at least one additional product after joining. SoFi Invest saw the largest follow-on demand.
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