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A 70-year streak of consecutive annual dividend increases at Procter & Gamble (NYSE: PG) is the longest in consumer staples, with shares now trading nearly 20% below their 2024 high and yielding 2.9%.
Coca-Cola (NYSE: KO), at 64 years, holds the next-longest streak in the sector. The yield of 2.9% reflects the share price decline.
Rising inflation has led consumers to pull back on spending, the analysis said, and the consumer staples sector has moved out of favor as a result. P&G's brand portfolio is the foundation the analysis cites first.
Products including Bounty, Tide, Charmin, Always, Gillette, Dawn, Old Spice, Crest, and Ivory operate at the high end of their respective categories.
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