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PepsiCo Shares Hit 52-Week Low Amid North American Margin Pressures

10/13/2026

shares touched a fresh 52-week low of $123.47 on Oct. 7, 2026, as persistent top-line softness and operational challenges in North America weighed on investor confidence.

The stock, based in Purchase, NY, currently trades at $126.68, a 2.6% rebound from that low but a 26.1% decline from its 52-week high of $171.48.

Year to date, the PepsiCo stock has fallen 11.7%, underperforming the Consumer Staples sector's 6.4% rise and the S&P 500's 13.9% rally. The company's underperformance is stark against its competitors.

The Coca-Cola Company, Monster Beverage Corporation, and Keurig Dr Pepper Inc. have all gained ground in the same period, with year-to-date increases of 28.6%, 14.1%, and 16.9%, respectively.

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