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Native acquires Frontline Research Group to build AI data layer for Africa's $1.7 trillion traditional trade market

7/21/2026

Native's acquisition of Frontline Research Group will bring market share feeds from 14 African markets into the company's agentic intelligence platform, targeting Africa's $1.7 trillion traditional trade sector, Native said Monday.

The company, operating at Native.io, described the deal as building the data layer that connects market share activity to the measurement of whether share moved.

What the deal adds Frontline Research Group's data covers 14 African markets, according to the announcement distributed by APO Group and PRNewswire.

Native said the acquisition links the actions companies take to grow market share with the tools that confirm whether share actually moved.