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Mixue shares extended their slide after the Chinese ice cream and tea giant reported lower first-half profit despite higher revenue, the company disclosed.
The divergence between top-line growth and a declining profit figure points to expenses climbing faster than sales. The result is a cost-pressure story.
Revenue advanced in the first half, the number that captures what customers paid. Profit moved in the opposite direction, the number that captures what the business kept after expenses.
The gap between the two has one explanation: costs. Mixue operates as one of China's largest ice cream and tea chains.
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