Newssos

Apple Price Hikes Turn Prime Day's Final Hours Into a Last-Call Window for Hardware Buyers

6/26/2026

Amazon's Prime Day enters its final hours Thursday with Apple hardware discounts carrying an added urgency: Apple has raised prices on several Macs and iPads in recent weeks, and some retailers are still discounting off the previous list prices, widening the effective savings for buyers who act before the increases fully take hold.

Mac Deals Reflect the Sharpest Gap Between Old and New Pricing The most pronounced spread is on MacBook models.

The 13-inch MacBook Air with an M5 chip, 16GB of RAM, and a 512GB SSD is available at Amazon for $949.99, against the $1,299 Apple now charges — a $349 gap.

The 15-inch MacBook Air M5 is listed at $1,149 at Amazon, $350 below Apple's current price.